Tuesday, 26 October 2010

Would you really want muscles like Madonna? Singer plans international chain of gyms

http://www.youtube.com/watch?v=AEOPG04EDKQendofvid

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By DAILY MAIL REPORTER

Queen of Pop: Madonna walks back to her London home after a gym session recently, looking 'pumped-up'


There's no denying her bulging biceps are impressive, but would you really want muscles like Madonna?

The singer is planning to expand her empire by opening a chain of fitness centres around the world.

The 52-year-old, who is known for her toned physique, plans on calling the gyms Hard Candy Fitness.

She will help design the fitness centres as well as advise on lighting and music to be played as people work out.

A statement from Hard Candy Fitness said it plans to 'open in major cities around the world,' including Russia, Brazil, Argentina, Europe and Asia.

The first gym is planned for Mexico City next month with the singer due to attend its opening.



Hard Candy: The pop queen is opening a chain of gyms around the world


Madonna has taken the name for the chain of gyms from her 2008 album Hard Candy and is in partnership with her manager Guy Oseary and New Evolution ventures who run a fitness programme called 24 Hour Fitness.

'Hard Candy Fitness will be a reflection of Madonna's point of view and will reflect her input on every detail, including music space, light and other design cues,' said Mark Mastrov from 24 Hour Fitness. 'Madonna's touch will be everywhere.'

The singer has also recently launched a clothing line with her teenage daughter Lourdes called Material Girl which is sold exclusively at Macy's.



source :dailymail
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