Monday, 1 November 2010

Dannii, Twiggy, Lisa Snowdon, a Victoria's Secret model and Peter Kay... time for another M&S Christmas campaign

http://www.youtube.com/watch?v=q5QjzGMNOWIendofvid

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By MAYSA RAWI

Girls on film: Lisa Snowdon, left, Dannii Minogue and VV Brown star in the new M&S Christmas campaign


The usual M&S suspects have rounded up again for a glamorous new Christmas campaign.
The feel-good advert, starring the retail chain's models Dannii Minogue, Twiggy, Lisa Snowdon, Ana Beatriz Barros, VV Brown also includes Jamie Redknapp - and Peter Kay.

The 90-second ad sees the celebrity cast dancing to a Bee Gees track You Should Be Dancing, but the comedian was reportedly kept in the dark about his dance routine until he arrived on set.


All star cast: Jamie Redknapp, VV Brown, Dannii, Twiggy, Peter Kay, Ana Beatriz Barros and Lisa Snowdon


Peter, who displayed his impressive dancing skills with two other models, said: 'Has anyone noticed that I'm the odd one out here?'

Despite his insecurities, he gained Twiggy as a fan, who claimed she couldn't keep a straight face during her scenes with the Phoenix Nights actor.

Ex footballer Jamie was let off the hook, opting to 'play the DJ' rather than have to put his lack of rhythm to the test.


Retro chic: Dannii, left, Lisa and Twiggy strike a pose in the new fashion collection


The dynamic sequence kicks off with the girls in a dance studio, choreographed by Peter Kay in a Fame-style scene.

The lively montage also sees X Factor judge Dannii and presenter Lisa in 1920s style flapper dresses, dancing the Charleston, and Victoria's Secret model Ana Beatriz strutting her stuff in sexy lingerie in a similar sequence to Beyonce's Single Ladies.

Dannii, Lisa and VV are seen in their pyjamas, singing into their hairbrushes, while Twiggy and Peter Kay tussle for the limelight dressed in slick tuxedos, reminiscent of Madonna's music video Vogue.

Jamie stars as a DJ, with Dannii, Ana Beatriz, Lisa, VV and Twiggy in glamorous party wear, shimmying in a Seventies style dance-off as they show off the new collection.


Party time: Some of the dancing sequence takes place in the disco to Bee Gees track You Should Be Dancing


The final scene sees the entire cast united together and surrounded by more than 50 dancing Santas, as the scene cuts to the line, 'Don’t put a foot wrong this Christmas.'

The extravaganza was directed by Vaughan Arnell, famous for his collaborations with Robbie Williams, having directed Rock DJ, Angels, Let Me Entertain You and Supreme.
The new ad comes as M&S launches a dedicated Christmas microsite to help guide customers organise their Christmas celebrations.

Presenter Myleene Klass fronts the store’s dedicated Christmas videos.

Steve Sharp, Marks & Spencer’s Executive Director for Marketing, said: 'This is one of the best Christmas campaigns we’ve ever put together.

'It is very glamorous and lots of fun, truly capturing the spirit of the Christmas party season.

'This is also the most integrated campaign we’ve ever put together.

'There’s a seamless transition from TV to online and we have a strong presence across all media, from mainstream TV right through to social media.'





source: dailymail [endtext]

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